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Apple’s Core Value

"But Apple's about something more than that. Apple at the core, its core value is that we believe that people with passion can change the world for the better."

Steve Jobs via 9-bits.

The New iPhone Prototype Debacle

John Gruber's thoughts on Gizmodo, the tech website that broke the story complete with photos, videos, and internal component breakdown. Click through and read the whole thing. Gruber nails it. On being dumb or playing dumb:

"I'm fascinated by their apparently cavalier attitude regarding the legal implications of their actions. I'm not offended by their decision to obtain this unit and publish everything they were able to ascertain regarding it. It simply boggles my mind the stakes they have effectively wagered that Apple will not pursue this legally.


Seriously. I'm not surprised they broke the story either, but what does surprise me is how stupidly they've behaved and how oblivious they seem to be about the likely consequences.

I was shocked to read some of Gizmodo's responses to it all. Editor Jason Chen on the possibility of Apple suing Gizmodo:

"Probably not [...] The only reason they would press charges is to deter people from doing this in the future. Besides, right now, the cat's out of the bag, so there's no point to sue us."


This seems like terrible logic to me. First of all, deterrence is a great reason to sue. Secondly, thanks to Gruber's analysis, I'm confident Apple would have little difficulty winning — it's obvious what Gizmodo and the "finder" have done here.

And more craziness: editorial director Brian Lam quipped about "warm, fuzzy, huggy feelings of legal compliance" after receiving a formal request from Apple's legal representation. How pissed would you be if you were Apple and you had to read this crap? I'd sue them just for spite.

So, am I the only one who thinks Gizmodo's people are acting like a bunch of children? This is what children do when they get caught — they giggle and play nice and claim they didn't know they weren't supposed to do that, and this after a week of analysis, documentation, and planning to break the story. Every image I've seen of the new iPhone has "GIZMODO EXCLUSIVE" plastered on it. These guys knew exactly what they were doing and now they're playing dumb.

If they're really as nonchalant about all of this as they seem, then I think they're very, very foolish.

via Daring Fireball

HP Knows the Future



I saw this ad on Hulu while watching the pretty excellent and intentionally goofy new show Marriage Ref. I guess they're trying to get a little bit of money out of the touch buzz that Apple's got going right now.

That tagline at the end - "Touch the Future Now" - is ridiculous. They've had this device for a couple of years now, right? And it's still crazy thick.

On a related note, I actually did touch the future on Saturday...it's called iPad.

No, YOU’RE a Tool…

These are my thoughts on Paul Thurrott's very effective anti-iPad linkbait. Good job, guy...

These are my favorite quotes from his article:

"...very expensive for what you get..."


Throughout the piece he lauds Amazon's work with the Kindle. Anyone else see the irony in this statement? Very expensive for what you get? Enjoy your one-function device and its 16 shades of gray...Give me a break.


"...overall it's a decent device..."


Very magnanimous.


"...The power plug is the bigger, uglier old-style plug, not the new small, square one you get with iPhone..."


Did a guy who runs a blog called "SuperSite for Windows" really just call an Apple plug ugly? When I bought my PowerBook six years ago, I looked at a bunch of PC laptops as well. They all had long, thick gray chords with heavy "bricks" on them. Given the pc world's reputation for thoughtful and innovative design, I don't expect much has changed since then. Also, is it reasonable to assume that a larger device might necessitate a larger power plug? "I can't believe this computer power plug is bigger than my phone charger." LAME.


"The box it comes in is oddly thick, given Apple's penchant for thinness. Most of the box is just air, and that part is below the device. Weird."


Does anyone even come close to Apple in terms of charge chords and packaging design? I'll admit that I'm a little strange, but I still have the packaging for my nano and mighty mouse - I'm sure I'll get around to throwing them out eventually, but they were just too beautiful to trash right away. How dare he.


"But it's bigger and much heavier than I'd like for a movie player or eBook/newspaper reader..."


So he's saying that the iPad is bigger and heavier than a good movie player and eReader should be. So let's break it down:

Bigger than a good movie player - I'm gonna assume he didn't really mean that.

Heavier than a good movie player - Not true. In all my searching, I only found one that was lighter.

Bigger than a good eReader - He must mean the regular Kindle at 8" x 5.3", because the Kindle DX is actually taller than the iPad at 10.4" x 7.2" (iPad is 9.56" x 7.47" - the screen sizes are both 9.7" diagonal). Not a whole lot of difference there.

Heavier than a good eReader - This one is somewhat valid. Kindle DX (9.7") is just under 18.9 oz and Kindle (6") weighs 10.2 oz, which makes the heaviest iPad (at 25.6 oz) between 35% and 150% heavier. I think he's being too picky, though. While 150% more is a lot more, we're talking about 15 oz here - less than a pound.



"In fact, if anything it's too big."


How big is the Kindle DX again?


"I hate not having a case on this thing. It gets smudged just from the air, it seems."


Grumpy Gus.
Now here's my favorite paragraph:


"The iBooks application is laughably bad as I suspected. The Amazon Kindle app, however, is awesome. No silly "looks like a book" design or superfluous page flipping animations. The Kindle app is how eBooks should be. Bravo, Amazon."


Other Notable Quotes:


"...the screen is way too reflective..."


"...Contacts is ridiculous..."


"Anyone who believes this thing is a game changer is a tool. I'm sorry, but that's just the way it is."


Why do people insist on going on the record against Apple products? Why? In the world of punditry, it would seem that your greatest asset is your credibility. Why do these people consistently rally against the next big thing? Archiving shockingly bad tech reviews and predictions has become popular enough that you would think that mac bashing tech writers would have gotten wise by now (SEE Gruber's Claim Chowder posts and the Macalope's "Fools of the Year" both via Daring Fireball).

While not all of Thurrott's thoughts are ridiculous, my gut reaction is that most folks out there positing against the iPad are just linkbait. And Thurrott meets all of my Linkbait criteria: he's dismissive, a little bit outrageous, often wrong, and supremely confident in his views. That said, we'll have to wait and see if it's a game changer or not.


FOOTNOTE: First, I googled portable dvd player. The first four hits (under shopping results) were Sony's DVP FX930 , Panasonic's DVD LS 86 , Audiovox's D1788 , and Toshiba's SD P93S . Respective weights: 2 lbs, 2.2 lbs, 3-5 lbs (amazon is unclear), and 2 lbs. Depending on configuration, iPads weigh 1.5 or 1.6 lbs, which is lighter, right?

Then I checked Amazon. I searched "dvd player portable" and checked the first six product results. Respective weights: 2 lbs, 1.6 lbs, 1.8 lbs, 3.6 lbs, 2 lbs, and 4.5 lbs. I think Mr. Thurrott's claim is now thoroughly debunked.

Paul Thurrott via Daring Fireball.

Weekend Technology Adventure



I went to the mall with a friend of mine to brave the lines and the crowds and the hullabaloo and pick up his iPad. Luckily he pre-ordered, and the lines weren't that bad. Although, it was exciting enough that I was only able to capture two videos, the one above and this one. NOTE: The videos are a joke; don't be mad at me.

The lady behind us in line was both crazy and clueless. She said, among other things, that she needed to buy several iPads, one for each of her children. But, being a conscientious tech consumer, she wasn't buying anything until they answered all of her questions:

"Does it have email? Can I connect it to a printer?"


She also made the following observation:


"Yeah, it does kind of look like a toy...like an etch-a-sketch."


Looks like Apple has done it again.

We were also fortunate enough to avoid the other exciting thing about buying Apple products at Perimeter Mall. Check the video...Very sad.

Apple vs. Flash

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But seriously, why doesn't the iPad support Flash?